The Anatomy of a First Message a Creator Will Actually Read
Creators get more brand messages than they can answer. The ones that earn a reply are short, specific and easy to say yes or no to.
homeworkResearching a Creator Before You Write to Them
Ten minutes of reading saves a wasted message, an awkward mismatch and sometimes a public embarrassment.
nudgeFollowing Up Without Pestering
Silence usually means busy, not no. One considerate follow-up is welcome. A string of them is how a brand ends up blocked.
termsPut the Offer and Its Terms on One Page
A discount code or a campaign bonus sounds simple in a message. The conditions behind it decide whether a creator's audience ends up pleased or annoyed.
supportWhen a Direct Message Is Really a Support Request
Outreach makes a brand visible in the inbox. Customers then use the same inbox to ask for help, and how you answer is seen by more people than you think.
honestyDisclosure, Impersonators and Saying No Gracefully
Three unglamorous habits protect a brand's name with creators: label what is paid for, prove you are real, and decline politely.